--- title: eBay Selling Policy Setup for Fixed Price Listings description: "Learn how to set up eBay Selling Policies for fixed-price listings in M2E. Complete guide covering pricing, quantity settings, eBay Best Offer, and more." url: "https://docs.m2ecloud.com/docs/ebay-selling-policy-setup-for-fixed-price-listings/" updated: "2026-08-04" category: eBay / eBay Configurations --- # eBay Selling Policy Setup for Fixed Price Listings A Selling Policy in M2E Multichannel Connect controls how your products appear on eBay, including pricing, inventory levels, and purchasing options. This guide walks you through configuring a Selling Policy for eBay fixed-price listings. > 💡 If you are listing products as auctions rather than fixed-price items, check out a dedicated [Auction Selling Policy setup guide](https://docs.m2ecloud.com/docs/setting-up-ebay-auction-selling-policy/). ## Getting started ### Create your policy When creating a new Selling Policy, select **Fixed Price** from the listing type drop-down. For detailed instructions on creating and managing policies, see our [step-by-step guide](https://docs.m2ecloud.com/docs/managing-m2e-policies/#how-to-create-and-edit-policies). [![M2E Cloud Create Fixed Price eBay Selling Policy](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-Create-Fixed-Price-eBay-Selling-Policy.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-Create-Fixed-Price-eBay-Selling-Policy.webp) ### Name your policy In the **General** section, give your policy a name, so you can identify it later. We recommend using *"Default"* as the name of your first policy, especially if it will apply to most of your products.  [![M2E Cloud eBay Selling Policy Title](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Title.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Title.webp) > ✅ You can create multiple eBay Selling Policies later if certain product groups require unique pricing or quantity rules. Use specific titles like "Premium Electronics" or "Clearance – 20% Off" for easy management. ## Quantity settings The **Quantity** section controls how much inventory appears on your eBay listings. By default, M2E pulls inventory for eBay products from your store or catalog. ### Inventory location source (Shopify) If you sell on Shopify, you can specify which [inventory location(s)](https://help.shopify.com/en/manual/fulfillment/setup/locations/setup) M2E should use for your eBay listings. You have two options: [![M2E Cloud eBay Selling Policy Shopify Inventory Location](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Shopify-Inventory-Location.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Shopify-Inventory-Location.webp) - **All online locations (default)**–M2E combines inventory from all Shopify locations that are enabled for online sales and displays the total on eBay. - **Custom location(s)**–Select one or more active Shopify online locations to use for eBay listings. If you choose multiple locations, their quantities are combined. ### Non-tracked inventory Products without inventory tracking enabled require a quantity value to be listed on eBay. You can enter the value in the **"Use value when quantity track is off"** field. [![M2E Cloud eBay Selling Policy Non-Tracked Inventory](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Non-Tracked-Inventory.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Non-Tracked-Inventory.webp) **Example:**If inventory tracking is disabled for a product and you enter "5," eBay will display 5 available units. ### Multipack listings Multipacks allow you to bundle two or more identical items together and sell them as a single unit on eBay. Enable the **"Multipack"** option and specify the **lot size** (number of items per pack). M2E will calculate the total number of packs available based on your store inventory. [![M2E Cloud eBay Selling Policy Multipack](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Multipack.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Multipack.webp) **Example:** If you have 100 units in stock and set the lot size to 5, eBay will display 20 available packs (100 ÷ 5 = 20). > ⚠️ Adjust your pricing in the Price Modification section to reflect the total value of items in each pack. Refer to our [eBay multipack listing guide](https://docs.m2ecloud.com/docs/sell-items-in-multipacks-lots-on-marketplaces-via-m2e/) for additional details. ### Quantity modifications #### Reserve inventory You can reserve a portion of your inventory to prevent it from being listed on eBay. Reserved stock remains available in your store for returns, replacements, or sales on other channels. To set up: 1. Click **Add Quantity Modification** in the *Quantity* section. 2. Enter the quantity to reserve in the **"Reserve"** field. [![M2E Cloud eBay Selling Policy QTY Reserve](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-QTY-Reserve.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-QTY-Reserve.webp) **Example:** If you have 400 units in stock and reserve 10 units, eBay will display 390 available units (400 - 10 = 390). > ✅ Reserving inventory is useful if you sell the same products across multiple marketplaces to avoid overselling. #### Keep on channel You can display a lower quantity on eBay than what is actually available in your store or catalog. To configure: 1. Click **Add Quantity Modification** in the *Quantity* section. 2. Enter the quantity to display in the "**Keep on channel**" field. [![M2E Cloud eBay Selling Policy Keep QTY on Channel](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Keep-QTY-on-Channel.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Keep-QTY-on-Channel.webp) **Example:** If you have 50 units in stock but set *"Keep on channel"* to 10, eBay will display 10 available units. > ✅ Displaying limited stock can create urgency and potentially increase conversion rates. ### Backorder settings #### Enable zero stock selling When this option is enabled, the quantity specified in *"Keep on channel"* will display on eBay even when your store inventory reaches zero. This allows you to accept backorders. **Example:** If your store inventory is 0 but *"Keep on channel"* is set to 10, eBay will display 10 available units. #### Use Shopify's "Sell when out of stock" setting Enable this option to sync your eBay products with [Shopify's backorder configuration](https://help.shopify.com/en/manual/products/inventory/setup/selling-when-out-of-stock): - **When Shopify's "Sell when out of stock" is enabled,** products continue selling on eBay with zero inventory, using the *"Keep on channel"* value. - **When Shopify's "Sell when out of stock" is disabled**, products are marked out of stock on eBay, and zero-stock selling is not applied. Changes to the Shopify setting are automatically reflected in your eBay listings through the M2E Selling Policy. ## Price settings The **Price** section lets you configure how product prices are calculated and displayed in your eBay listings. ### Price source Choose where M2E should pull pricing data for your eBay products: [![M2E Cloud eBay Selling Policy Price Source](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Price-Source.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Price-Source.webp) - **Price (default)**– eBay price will match the product price in your store or catalog. - **Store Attribute/Metafield** – Select a custom field (metafield or attribute) that contains eBay-specific pricing. Use this option when you need different pricing for eBay than your standard store price. - **Compare-at Price**–Uses your store's compare-at price field (typically used for original or pre-discount pricing). > ℹ️ The selected attribute or metafield must contain numeric price values. ### Variant pricing For products with multiple variants (e.g., different sizes, colors, or styles), you can specify whether all variants share the same price or have individual pricing. In the **"Variation Source"** drop-down, select one of the following options: [![M2E Cloud eBay Selling Policy Variation Price](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Variation-Price.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Variation-Price.webp) - **None (default)** – All product variants use the same price from the main price source. - **Store Attribute/Metafield** – Each variant uses its own price from a selected metafield or custom attribute. Use this option when variants have different pricing (e.g., larger sizes cost more). > ℹ️ When using a custom attribute or metafield, ensure each variant has a numeric price value defined. ### Price modifications Adjust how prices are displayed on eBay compared to your base price source. To configure, click **Add Price Modification** in the *Price* section and select a modification type: [![M2E Cloud eBay Selling Policy Price Modification](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Price-Modification.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Price-Modification.webp) - **Absolute Value Increase/Decrease**– Add or subtract a fixed amount to the base price. **Example:**If your base price is $100 and you add a $5 increase, the eBay price will be $105. - **Percentage Increase/Decrease**–Adjust the price by a percentage of the base price. **Example:**If your base price is $100 and you apply a 10% decrease, the eBay price will be $90. > ℹ️ You can apply multiple price modifications by clicking on the plus icon. Each modification is applied in sequence. ### Strike-through pricing This feature allows you to display a crossed-out original price alongside your selling price. Strike-through pricing can help increase conversions by making discounts more visible to buyers. It is available for **Shopify**, **WooCommerce**, **Ecwid**, **BigCommerce**, and **Shopware** stores. In the **"Strike-Through Price"** drop-down, select a source: [![M2E Cloud eBay Selling Policy Strike-Through Price](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Strike-Through-Price.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Strike-Through-Price.webp) - **None** – No strike-through price will be displayed. - **Compare-at Price** – Uses your store's compare-at price field (most common option). - **Store Attribute/Metafield** – Select a custom attribute or metafield that contains the original price. - **Custom** – Enter a custom value for the strike-through price. > ℹ️ To use strike-through prices, ensure your eBay account is enrolled in the eBay Discount Program and has the Special Account Flag (SAF) enabled. ### Price rounding Round product prices to specific values to be displayed on eBay. Select a rounding option: [![M2E Cloud eBay Selling Policy Price Rounding](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Price-Rounding.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Price-Rounding.webp) - **Nearest 0.09** – Rounds to prices ending in .09 or .99. **Examples:** 5.10 rounds to 5.09 | 5.95 rounds to 5.99. - **Nearest 0.99** – Rounds to prices ending in .99. **Examples:** 5.10 rounds to 4.99 | 5.95 rounds to 5.99. - **Nearest 1.00** – Rounds to whole numbers. **Examples:** 5.10 rounds to 5.00 | 5.95 rounds to 6.00. - **Nearest 10.00** – Rounds to the nearest ten. **Examples:** 5.10 rounds to 10.00 | 14.99 rounds to 10.00. ### VAT configuration If you sell on eBay.co.uk or other European eBay sites, you can specify the VAT percentage included in your prices. Enter the tax percentage in the **"VAT, %"** field. This value is used in two ways: - eBay calculates the net price and VAT amount shown to buyers. Example: if you enter 20% VAT on a product priced at €120, eBay displays a net price of €100 with €20 VAT. - M2E applies this rate when creating your eBay orders in your Store, so the order reflects the rate you specified rather than a country-based default. [![M2E Cloud Selling Policy eBay VAT](https://docs.m2ecloud.com/wp-content/uploads/2025/05/M2E-Cloud-eBay-VAT-Rate-Settings.webp)](https://docs.m2ecloud.com/wp-content/uploads/2025/05/M2E-Cloud-eBay-VAT-Rate-Settings.webp) > ℹ️ Some products qualify for a reduced or zero VAT rate. If that's the case, you need to enter the correct rate in the VAT, % field. Setting it to 0 submits 0% VAT. > > > > If you leave the VAT field empty, eBay orders will fall back to the default VAT rate for the buyer's country. > ⚠️ Once a VAT rate has been sent to eBay for a product, you can update it to a different value but can't remove it entirely. ## eBay Best Offer Enable the [**"Best Offer"**](https://blog.m2ecloud.com/how-does-ebay-s-best-offer-work-benefits-and-strategies/) option to allow buyers to submit offers below your list price. You can configure thresholds to automatically accept or decline buyer offers: [![M2E Cloud eBay Selling Policy Best Offer](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Best-Offer.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/01/M2E-Cloud-eBay-Selling-Policy-Best-Offer.webp) **Auto-Accept Offers of at Least** Automatically accept offers equal to or above a specified value. Select a source from the drop-down: - **No Auto-Accept (default)** – Review all offers manually. - **Store Attribute/Metafield** – Use a custom attribute or metafield that contains your minimum acceptable price. - **% of Price** – Set as a percentage of the product price (e.g., 90%) The auto-accept value must be less than the Buy It Now price. **Auto-Decline Offers Less Than** Automatically decline offers below a specified value. Select a source from the drop-down: - **No Auto-Decline (default)** – Review all offers manually. - **Store Attribute/Metafield** – Use a custom attribute or metafield that contains your minimum threshold. - **% of Price** – Set as a percentage of the product price (e.g., 70%), The auto-decline value cannot equal or exceed the Buy It Now price. > ⚠️ eBay requires at least a 2% difference between the auto-accept and auto-decline thresholds. **Example:** With a product price of $100, setting auto-accept to 90% accepts offers at $90 or above, while auto-decline at 70% rejects offers below $70. > ℹ️ To disable automated responses and review offers manually, keep both dropdowns set to their default *"No Auto-Accept"* and *"No Auto-Decline"*options. ## eBay Payments Set **Require Immediate Payment** to **Yes** to charge buyers immediately after the order is placed. The item stays available for others to buy until payment is complete. With [immediate payment](https://www.ebay.com/help/selling/listings/creating-managing-listings/immediate-payment-works?id=4151), the first person to click Buy It Now and complete checkout gets the item. [![M2E Cloud eBay Require Immediate Payment](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-eBay-Require-Immediate-Payment.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-eBay-Require-Immediate-Payment.webp) Enable **Offline payment** to add payment methods not managed by eBay. This is required for high-value items priced at $1,000,000 or higher. You can choose one of the following options: Cash on pickup, Cash on delivery, Money order or cashier's check, or Personal check. Offline payment is currently available for **BigCommerce** integration. ## Need help? If you have questions about configuring your eBay Selling Policy, [contact our support team](https://docs.m2ecloud.com/docs/how-to-contact-the-m2e-support-team-and-get-help/) for assistance. ## eBay Listings - [Manage Stale eBay Listings](https://docs.m2ecloud.com/docs/manage-stale-ebay-listings/) - [Copy eBay Listings to TikTok Shop with M2E](https://docs.m2ecloud.com/docs/copy-ebay-listings-to-tiktok-shop-with-m2e/) - [Copy eBay Listings to Temu with M2E](https://docs.m2ecloud.com/docs/copy-ebay-listings-to-temu-with-m2e/) - [eBay Listing Validator Assistant for Clean, Fast Publishing](https://docs.m2ecloud.com/docs/ebay-listing-validator-assistant-for-clean-fast-publishing/) - [List new items on eBay](https://docs.m2ecloud.com/docs/list-new-items-on-ebay/) [Explore More](https://docs.m2ecloud.com/docs-category/ebay-listings/) ## eBay Configurations - [eBay Return Policy Setup](https://docs.m2ecloud.com/docs/ebay-return-policy-setup/) - [eBay Selling Policy Setup for Fixed Price Listings](https://docs.m2ecloud.com/docs/ebay-selling-policy-setup-for-fixed-price-listings/) - [Using Twig Tags in eBay Advanced Item Description](https://docs.m2ecloud.com/docs/using-twig-tags-in-ebay-advanced-item-description/) - [Set Up eBay Advanced Item Description](https://docs.m2ecloud.com/docs/set-up-ebay-advanced-item-description/) - [eBay Description Policy Setup](https://docs.m2ecloud.com/docs/ebay-description-policy-setup/) [Explore More](https://docs.m2ecloud.com/docs-category/ebay-configurations/)