--- title: List New Items on Kaufland description: "Learn how to list products from your e-commerce platform on Kaufland marketplace in M2E Multichannel Connect." url: "https://docs.m2ecloud.com/docs/list-new-items-on-kaufland/" updated: "2026-10-15" category: Kaufland / Kaufland Listings --- # List New Items on Kaufland This guide will walk you through the steps for listing Simple and Variational products on the Kaufland Global Marketplace using M2E Multichannel Connect. > 💡 Watch video tutorials on how to list products on Kaufland: > > - [Create offers for existing products](https://youtu.be/S2tAcblt8fI) > - [Create new product listings](https://youtu.be/0Y7y0j8Piig) ## Step 1. Access Kaufland items Navigate to the *Listings* page and select your Kaufland account. Click the **List on Kaufland** button located in the top-right corner. [![M2E Cloud Access Kaufland items](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Access-Kaufland-items-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Access-Kaufland-items-scaled.webp) ## Step 2. Select marketplace Choose the Kaufland marketplace where you want to create the listing. [![M2E Cloud Select Kaufland Marketplace](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Select-Kaufland-Marketplace.webp)](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Select-Kaufland-Marketplace.webp) ## Step 3. Define product settings Set relevant Policies for your items, which are settings necessary for listing and selling items on Kaufland. You can choose from existing policies or create new ones. [![Define Kaufland product settings](https://docs.m2ecloud.com/wp-content/uploads/2024/10/List-new-items-on-Kaufland-Step-4.webp)](https://docs.m2ecloud.com/wp-content/uploads/2024/10/List-new-items-on-Kaufland-Step-4.webp) - **[Selling Policy](https://docs.m2ecloud.com/docs/m2e-selling-policy-configurations/)**: Set product price, available quantity, and handling time. - **[Synchronization Policy](https://docs.m2ecloud.com/docs/m2e-synchronization-policy-configurations/)**: Determine how the app synchronizes your listings between your store and Kaufland. Also, select one of the standard Kaufland conditions for your products: [![M2E Cloud Kaufland Product Condition](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Kaufland-Product-Condition-1.webp)](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Kaufland-Product-Condition-1.webp) ## Step 4. Set the Barcode Source In the **Barcode Source** field, choose where M2E should take the product’s EAN from. Kaufland requires a valid barcode to match your item to a PID, so the selected field must contain a correct EAN. [![M2E Cloud Kaufland Barcode Source](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Kaufland-Barcode-Source.webp)](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Kaufland-Barcode-Source.webp) You can select: - Product’s native barcode field in your Store - Custom metafield or attribute that stores the EAN value - Manual input, if your store doesn’t keep barcodes > ℹ️ Make sure the chosen source contains valid, GS1-registered EANs to avoid listing errors. ## Step 5. Choose products to list Select the products from your store you want to list on Kaufland. Use the *Quick Search* field and filters to find them by title, price, quantity, or other parameters. After selecting your products, click the **List Now** button. The app will start processing your products for listing on Kaufland. [![M2E Cloud Choose Products to List on Kaufland](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Choose-Products-to-List-on-Kaufland-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Choose-Products-to-List-on-Kaufland-scaled.webp) > ✅ If you aren’t ready to list items yet, click the **Save as Draft** button. Listings in *Draft* status are stored in the app and won’t be submitted to Kaufland until you publish them. Products in your Store with a *Draft* or *Hidden* status also won’t sync to Kaufland. ## Step 6. Validate the listing data Before submitting your items to Kaufland, the [M2E Listing Validator Assistant](https://docs.m2ecloud.com/docs/check-kaufland-listings-before-publishing-with-the-m2e-validator-assistant/) checks them for missing or invalid information. This includes verifying that each product has a valid EAN, can be matched to an [existing PID](https://docs.m2ecloud.com/docs/manage-kaufland-pids-when-listing-products-in-m2e/), or has enough data to [create a new PID](https://docs.m2ecloud.com/docs/manage-kaufland-pids-when-listing-products-in-m2e/). The Validator will also highlight empty attributes, missing required details, or data that doesn't meet Kaufland’s listing standards. If any issues are detected, they will appear in a list with instructions on how to correct them. You can resolve the issues immediately and click **List Now**, or save the items as **Incomplete** and return to them later. [![M2E Cloud Kaufland Validate Listing Data](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Kaufland-Validate-Listing-Data-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2024/10/M2E-Cloud-Kaufland-Validate-Listing-Data-scaled.webp) > ✅ If you experience issues when listing items on Kaufland in M2E, please [contact our support team](https://m2ecloud.com/contact-us). ## Kaufland Listing Errors - [Attribute Picture has Invalid Value](https://docs.m2ecloud.com/docs/attribute-picture-has-invalid-value/) - [Product with Barcode not Found](https://docs.m2ecloud.com/docs/product-with-barcode-not-found/) - [Barcode is Empty / Barcode is Invalid](https://docs.m2ecloud.com/docs/barcode-is-empty-barcode-is-invalid/)