--- title: List new items on Walmart description: "Learn how to list products from your e-commerce platform on Walmart in M2E Multichannel Connect." url: "https://docs.m2ecloud.com/docs/list-new-items-on-walmart/" updated: "2026-10-16" category: Walmart / Walmart Listings --- # List new items on Walmart This guide will walk you through the process of creating new listings on Walmart US marketplace via M2E Multichannel Connect. > 💡 Watch a [video tutorial](https://youtu.be/0FBV2a3saXc) on how to create new listings on Walmart. ## Step 1. Start a new listing Navigate to the *Listings* tab. Select your Walmart account, then click **List on Walmart** in the top-right corner of the page. [![Start a new Walmart listing](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-List-New-Items-on-Walmart-Step-1-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-List-New-Items-on-Walmart-Step-1-scaled.webp) ## Step 2. Define listing settings Configure the M2E Policies for your listings, including the settings for pricing, quantity, and synchronization with Walmart. Policies are saved as reusable templates, so a Policy you create here can be assigned to future Walmart listings. You can select existing Policies or create new ones. [![M2E Cloud List New Items on Walmart Step 2](https://docs.m2ecloud.com/wp-content/uploads/2025/08/M2E-Cloud-List-New-Items-on-Walmart-Step-2-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2025/08/M2E-Cloud-List-New-Items-on-Walmart-Step-2-scaled.webp) With [**Selling Policy**](https://docs.m2ecloud.com/docs/m2e-selling-policy-configurations/), you can set the price and quantity settings for your Walmart listings. **[Synchronization Policy](https://docs.m2ecloud.com/docs/m2e-synchronization-policy-configurations/#walmart-synchronization-policy)** defines which product changes in your store M2E sends to Walmart after the items are listed. ### Shipping settings Specify **Shipping Template** and **Warehouse** for your listings. This information isn't required to create a listing, but Walmart recommends providing it, so buyers see accurate delivery details. Select from the shipping templates and warehouses created in your Walmart Seller Center. Click **Refresh list** to update and load the latest data from Walmart. To create a new shipping template, click **+ Create New** and set it up in Walmart. > ℹ️ Walmart treats the Shipping Template and Warehouse as linked settings. Make sure to set both so Walmart can correctly calculate delivery options and shipping rates. ### Product ID settings In the **Barcode Source** section, specify how the [product identifier (GTIN, UPC, etc.)](https://blog.m2ecloud.com/tips-for-e-commerce-barcodes-explained-types-benefits-and-how-to-create-them-2/) should be provided. By default, M2E uses the barcode from your store's product data, but you can switch to another attribute or enter the value manually. Select **GTIN Exempt** as the Barcode Source in these cases: - **Approved GTIN/UPC exemption.** Walmart has approved a GTIN/UPC exemption for the Product Type of your items. [Request the exemption](https://marketplacelearn.walmart.com/guides/Item%20setup/Troubleshooting/request-a-gtin-exemption) in your Walmart Seller Center, then turn on the GTIN exemption toggle for the Product Type in M2E once approved. See step 5 of this guide for details. - **Categories without barcode match.** In some Walmart categories, barcode match doesn't work. They include Trading Cards, Trading Card Games, Autographed Collectibles, Collectibles Ephemera, Coins, Comics, and others. For these products, you need to assign the Product Type and fill in the attributes in M2E Listing Validator Assistant (see step 5). > ⚠️ Walmart uses product identifiers to match items with its catalog. Without a valid GTIN/UPC, a product can be listed only as **GTIN Exempt**. ## Step 3. Select products to list Select Simple or Variational items from your store to list on Walmart. The product grid opens in the **Ready to List** view. It includes items that aren't listed on Walmart yet and have available stock and a valid price. Use search and filter options to find products by price, quantity, category, or other parameters. You can save frequently used filter combinations as [custom views](https://docs.m2ecloud.com/docs/march-2026-m2e-cloud-updates/#save-and-reuse-filter-presets) to reopen them later. To combine products from different filter results and pages into one selection, use the [Batch tool](https://docs.m2ecloud.com/docs/how-to-select-and-batch-products-for-listing/). [![Select products to list on Walmart](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-List-New-Items-on-Walmart-Step-3-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-List-New-Items-on-Walmart-Step-3-scaled.webp) **List variations as separate items.** By default, M2E lists a product with variations as one variational item on Walmart. To list its variations as individual Simple items instead, switch to **Inventory View Mode** at the bottom of the page and select the variations you need. Use this mode when: - Variant options of your product don't match any of Walmart’s variant attributes for the Product Type. - Walmart category doesn't support variational items. Once all the items are selected, click **List Now**. M2E starts validating the products for listing on Walmart. If you prefer not to list items immediately, click **Save As Draft**. Your items will be stored as drafts on your *Walmart Listings* page. > ✅ To publish draft listings later: > > > > 1) Go to the *Walmart Listings* page. > > > > 2) Filter products by the **Draft** status. > > > > 3) Select the items to publish. > 4) In the mass actions menu, click **Manage Items > List**. > ⚠️ If you try to sell a product listed as **Draft** in your store, it won't appear on Walmart and will be marked as **Incomplete**. Updating the product's status in your store to **Draft** or **Hidden** will deactivate the marketplace listing without deleting it. > > To make the product available on the marketplace again, change its status back to **Active** in your store. ## Step 4. Validate the listing data and match Walmart items When you click **List Now**, the [M2E Listing Validator Assistant](https://docs.m2ecloud.com/docs/walmart-listing-validator-assistant-for-successful-launches/) checks every selected product. It reviews the product data against Walmart requirements and uses the barcode from the **Barcode Source** to search the Walmart catalog for a matching item. The **Validation Summary** shows the result for the selected products: - **Listing in progress** – Products that passed the check and are being listed on Walmart. - **Require attention** – Products that need your input before they can be listed on Walmart, such as missing data or a Product Type for a new item. To review the products that require attention and resolve the issues: 1) Click **Review issues** to open the *Resolution Guide*. Issues are grouped by the setting they relate to. [![Walmart Listing Validator Assistant Review Issues](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Listing-Validator-Assistant-Review-Issues-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Listing-Validator-Assistant-Review-Issues-scaled.webp) 2) For each issue, click **Recommended action** to apply the suggested fix. To choose a different solution, click the arrow next to the button. [![M2E Cloud Walmart Listing Validator Assistant Recommended Action](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Listing-Validator-Assistant-Recommended-Action-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Listing-Validator-Assistant-Recommended-Action-scaled.webp) 3) When all issues are resolved, click **List Now**. Walmart will review listings before they go live. [![Walmart Listing Validator Assistant List Now](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Listing-Validator-Assistant-List-Now-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Listing-Validator-Assistant-List-Now-scaled.webp) If you aren't ready to fix all issues now, click **Save As Incomplete**. The products get the **Incomplete** status and stay in M2E without being sent to Walmart. To return to them later, filter the *Walmart Listings* page by **Incomplete** status and select the products. Then, click **Manage Items > List** from the mass actions menu. [![List Incomplete Walmart Items](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-List-Incomplete-Walmart-Items-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-List-Incomplete-Walmart-Items-scaled.webp) ### How M2E matches your products to Walmart items M2E Listing Validator Assistant checks each product’s barcode and searches the Walmart catalog for a matching item. Depending on the result, the product is listed right away or goes to **Require attention**: - **Matching item found.** M2E adds your offer to the existing Walmart item and sends your price, quantity, and shipping settings. The item content comes from the Walmart catalog, so no Product Type or attributes are needed. - **No matching item found.** The product goes to **Require attention**. To create it as a new item on Walmart, M2E will prompt you to assign a Product Type and attributes (see step 5). - **GTIN Exempt selected.** If you selected **GTIN Exempt** as the Barcode Source in step 2, M2E skips the barcode match. The product goes to **Require attention**, and you set it up as a new item (see step 5). - **Invalid or empty barcode.** The issue appears in the **Barcode** group of the *Resolution Guide*. Click **Specify Barcode** to choose another source for the barcode. If Walmart has approved a GTIN/UPC exemption for the category, select **Apply GTIN exemption** instead, then set the product up as a new item (see step 5). [![M2E Cloud Walmart Invalid Barcode Solutions](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Invalid-Barcode-Solutions-scaled.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Invalid-Barcode-Solutions-scaled.webp) ## Step 5. Set up new items on Walmart Products that have no match in the Walmart catalog, or are listed as **GTIN Exempt**, are created as new items. You can set them up in M2E Listing Validator Assistant: assign a Walmart Product Type, then fill in its attributes. ### Select Walmart Product Type Choose a Walmart Product Type that suits your products best. The Product Type defines which attributes Walmart requires to set up a new item. You can select a previously used type or search manually by name or ID. Once selected, save the changes. [![M2E Cloud Walmart Product Type](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Product-Type.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Product-Type.webp) > ℹ️ When creating a listing, you add it to the **root category**, and Walmart assigns the subcategories automatically. > ✅ M2E saves a template the first time you set attributes for a Product Type. If you've already set up items with the same Walmart Product Type, select its saved template to prefill the attributes. > > To edit saved templates, go to *Settings > Categories/Product Types*. ### Define attributes Once you have selected the Product Type, set the required and recommended [attributes](https://blog.m2ecloud.com/tips-for-e-commerce-mastering-product-attributes-your-guide-to-driving-customer-conversion-with-m2e-cloud/). Required attributes must have values filled in before Walmart accepts the listing. Recommended attributes are optional, but Walmart uses them in search filters and on the item page. For each attribute, select where its value comes from: - **Store or Catalog data** – a product field, custom field, or [M2E Catalog attribute](https://docs.m2ecloud.com/docs/manage-m2e-catalog-custom-attributes/) that already contains the value. - **Walmart value** – a value from the predefined list that Walmart provides for the attribute. - **Custom value** – a value you enter manually. [![Set Walmart Product Type Attributes](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Product-Type-Attributes.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-Product-Type-Attributes.webp) **Reuse your attribute setup.** If an attribute takes its value from store data, M2E will offer to save this link as a [global attribute mapping](https://docs.m2ecloud.com/docs/manage-marketplace-attributes-with-category-policies-and-attribute-mapping/#global-attribute-mapping). If you save the mapping, it will be applied whenever the same attribute appears in another Walmart Product Type. > ✅ When defining attributes, you can also set up **Walmart multi-container attributes**, which allow you to provide more detailed product information. For example, if you sell clothing, you can use these attributes to define the fabric types and their percentages in your product. > > Multi-container attributes give Walmart more data to match your items with filtered searches, since customers often search using precise criteria. If Walmart has approved a GTIN/UPC exemption for the Product Type, turn on the **I have a GTIN exemption for this Product Type** toggle when setting the Product Type attributes. This confirms that you are allowed to list products in this Product Type without a UPC, EAN, ISBN, or GTIN. [![Enable Walmart GTIN Exemption](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-GTIN-Exemption.webp)](https://docs.m2ecloud.com/wp-content/uploads/2026/04/M2E-Cloud-Walmart-GTIN-Exemption.webp) Once the Product Type and attributes are set, you will be redirected to the *Resolution Guide*. Click **List Now** to submit the new items to Walmart (see step 4). Walmart reviews the product information. If approved, Walmart creates a new item with its own WPID and item page in the Walmart catalog. ## Need help? If you have questions about listing products on Walmart, contact the [M2E support team](https://docs.m2ecloud.com/docs/how-to-contact-the-m2e-support-team-and-get-help/). ## Walmart Listings - [Copy Walmart Listings to Temu with M2E](https://docs.m2ecloud.com/docs/copy-walmart-listings-to-temu-with-m2e/) - [Copy Walmart Listings to TikTok Shop with M2E](https://docs.m2ecloud.com/docs/copy-walmart-listings-to-tiktok-shop-with-m2e/) - [Walmart Listing Validator Assistant for Successful Launches](https://docs.m2ecloud.com/docs/walmart-listing-validator-assistant-for-successful-launches/) - [Walmart Image Requirements Guide](https://docs.m2ecloud.com/docs/walmart-image-requirements-guide/) - [List new items on Walmart](https://docs.m2ecloud.com/docs/list-new-items-on-walmart/)