---
title: Set up M2E Automation Rules
description: Learn how to configure automation rules in M2E Multichannel Connect and streamline the management of your Channel listings by applying predefined actions.
url: "https://docs.m2ecloud.com/docs/set-up-m2e-automation-rules/"
updated: "2025-07-09"
category: M2E Starter Guides / Listings
---

# Set up M2E Automation Rules

Automation rules in M2E Multichannel Connect help automate the management of your Channel listings based on the conditions you specify.

## Key benefits of applying automation rules

- **Automated listing management**. Automatically retain or remove existing Channel listings through M2E Multichannel Connect without manual intervention.
- **Seamless data synchronization.** Avoid manual adjustments across multiple sales channels when changes are made in your e-commerce store or catalog.
- **Customizable rules**. Create tailored automation rules to suit different business needs and scenarios.

## How to configure automation rules

1. Go to the *Settings* tab.
2. Select your store account.
3. Navigate to the **Automation Rules** section.
4. Set up the automation rules based on your preferences.

[![M2E Cloud Configure Automation Rules](https://docs.m2ecloud.com/wp-content/uploads/2025/02/M2E-Cloud-Automation-Rules.gif)](https://docs.m2ecloud.com/wp-content/uploads/2025/02/M2E-Cloud-Automation-Rules.gif)

## Catalog product removal rule

Currently, the app provides one automation rule that determines how products behave on connected Channels when they are removed from your Store or Catalog.

If a product is deleted from your Store or Catalog, you can choose one of the following actions:

- **Retain the product for sale** on the connected Channels

[![M2E Cloud Retain product for sale rule](https://docs.m2ecloud.com/wp-content/uploads/2025/02/M2E-Cloud-Retain-product-for-sale-rule.webp)](https://docs.m2ecloud.com/wp-content/uploads/2025/02/M2E-Cloud-Retain-product-for-sale-rule.webp)

- **Remove the product** from the connected Channels

[![M2E Cloud Remove product from Channel rule](https://docs.m2ecloud.com/wp-content/uploads/2025/02/M2E-Cloud-Remove-product-from-Channel-rule.webp)](https://docs.m2ecloud.com/wp-content/uploads/2025/02/M2E-Cloud-Remove-product-from-Channel-rule.webp)

This rule ensures consistency across platforms while reducing manual updates.

> ⚠️ The automation rule applies **only if the product is deleted from your Store or Catalog**. If a listing is removed directly from a Channel, no changes will be applied to the product in the store.

**More automation rules are coming soon!** Stay tuned for upcoming updates that will enhance your automation capabilities in M2E Multichannel Connect.