TikTok Shop user guide

Once your TikTok Shop seller account is linked to M2E Multichannel Connect, you can start managing your existing TikTok Shop listings, as well as list products from your store on TikTok Shop.

This guide will walk you through the process of creating new listings on TikTok Shop via M2E Multichannel Connect.

Step 1. Access TikTok Shop items.

Navigate to the Listings tab. Choose your TikTok Shop account and click List New Items in the top right corner of the grid.

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Step 2. Select a TikTok Shop.

Select your TikTok Shop where you want to create a listing.

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Step 3. Define product settings.

Set relevant policies for your items, which are settings necessary for listing and selling items on TikTok Shop. You can choose from existing default policies or create new ones.

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With Selling Policy, you can set the price and quantity settings for your TikTok Shop listings. Synchronization Policy helps you define how the app should synchronize your listings between your store and TikTok Shop.

Once done, click Next.

Step 4. Select products to list.

Select items from your store to list on TikTok Shop. Use the Quick Search field and filters to easily find your items by title, SKU, store attributes, or category. Once the items are selected, click Next.

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Step 5. Set the TikTok Shop category.

To list items on TikTok Shop, you have to set a relevant category. To do so, click Choose Category.

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You can set a previously used category or switch to the Browse and Search tabs to find it manually. Once selected, save the changes.

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Step 6. Define attributes.

Once you’ve selected the category, make sure to set required and recommended attributes to make it easier for shoppers to find your items. Then, confirm the changes.

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Step 7. Make your listings public.

When your listings are complete and ready to go live, click the "List Now" button to submit your items to TikTok Shop for review. Be aware of TikTok Shop's approval process, as listings may be subject to review before going live.

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If you prefer not to list items immediately but want to save your progress, click "Save as Draft". Your items will be stored as drafts in your TikTok Shop Listings, and you can publish them with a single click at a later time.