Link Channel items

Linking your store's inventory to marketplace listings ensures seamless management and synchronization of products and orders across your platforms. This guide will help you link your Channel listings to your store products in M2E Multichannel Connect.

What is linking

Linking is the process of connecting your marketplace listings directly to your store's inventory. Here are the main reasons why linking is necessary:

  • Prepares your products for synchronization
  • Helps avoid overselling and maintain accurate product stock everywhere you sell
  • Ensuring that products ordered on the marketplace are always linked to the correct items in your store
  • Prevents duplicate listings when you’re listing products from your store on Channels

Linking works the same across all marketplaces.

Automatic linking

M2E Multichannel Connect matches items from your connected Channel and Store/Catalog by SKU or Product ID and links them automatically.

If no match is found, you can link the items manually, one at a time or in bulk.

Manual linking (for small inventory)

If your inventory is small, you can easily link items one at a time.

For products already in your store and marketplace:

1) Navigate to the Listings tab and select your Channel account.

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2) Use the filters to find products that are not linked.

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3) Click the Link button and search for the matching product by title, SKU, or identifier.

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4) Choose Link & Sync to enable inventory sync immediately, or Just Link the item if sync isn’t needed right away.

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That’s it; your item is linked!

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If there is no matching product in your store for your Channel listing:

Click the Link button, then select Create in store and link in the pop-up. A new item will be automatically created in your store and linked to your marketplace listing.

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Linking in bulk (for large inventory)

If you have a larger inventory, bulk linking is more efficient:

1) Go to the Listings tab and select your Channel account.

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2) Click on More Actions in the top right corner and choose Export.

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3) In the pop-up, switch to the Link items tab. Ensure all relevant fields are selected and click Export.

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4) Adjust the Store Catalog SKU or Store Catalog Item ID in the exported CSV file as needed.

5) Import the edited file back into the app.

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Helpful Resources