Registration Guide on Amazon Ireland

Amazon’s journey in Ireland began in 2004 with its first office, followed by a customer service centre in Cork in 2006. 

The company significantly expanded its local presence in 2022, opening a major fulfillment center in Baldonnell, Dublin, which enabled same-day delivery across the country. 

The milestone moment arrived on March 18, 2025, with the official launch of Amazon.ie, offering Irish customers local pricing in euros, one-day delivery.

8 Steps to Register on Amazon Ireland #

Step 1: Decide on Your Selling Plan #

Choose between the two options:

• Individual: €0.99 per item sold (on 27.06.2025);
• Professional: €39/month (VAT excluded) (on 27.06.2025).

If you expect to sell more than ~35–40 items per month, the Professional plan is usually the better deal. You can switch plans later if needed.

✅ For the most up-to-date fee information, please visit the official Amazon webpage. 

Step 2: Prepare Required Documents and Info #

Before registering, ensure you have:

• A business email or an existing Amazon customer account;
• A chargeable credit card (international cards are accepted);
• A valid ID: passport or national identity card;
• Company details including Irish company registration number and VAT number (if applicable);
• A phone number and bank account for payout.

Step 3: Confirm Eligibility to Sell on Amazon Ireland #

You must have proof of business establishment in a supported country. On the day of registration, be sure that Ireland is an accepted country.

Step 4: Start the Registration Process #

1. Go to sellercentral.amazon.ie, choose the Professional or Individual plan, then click Sign up;
2. You can register using an existing Amazon customer account or create a new Seller account with your business email;
3. Complete the registration form with your credit card details, ID, company or VAT information, phone number, and bank account information.

Step 5: Identity & Tax Verification #

• Amazon will verify your identity using the ID document you provide.
• For Ireland‑based sellers, provide your company registration certificate and Irish VAT documentation.

Step 6: Account Approval & Payout Setup #

• Once verification is approved, you receive access to Seller Central;
• Amazon will initiate your first payment 14 days after registration, then every 14 days (allowing ~5 business days for delivery).

Step 7: List Products and Choose Fulfillment #

Add product listings:

• Use Add a Product to match existing items or create new ones;
• For bulk, use bulk upload/inventory files (Professional sellers);
• Include GTIN (UPC/EAN) or request a GTIN exemption if needed.

Category & brand requirements:

• Specific categories (e.g., Apparel, Jewellery) and brands may need approval;
• Verify by clicking 'Show Limitations' under the 'Add Product' section.

Fulfillment options:

• MFN (Seller‑fulfilled): configure shipping settings for Ireland and other markets;
• FBA (Fulfilment by Amazon): choose if you want Amazon to store, pack, ship, and handle returns;
• MCF (Multi-Channel Fulfillment): Use Amazon’s fulfillment network even for orders from other platforms (like Shopify, eBay, Temu, or TikTok Shop).

💡 Learn more about how to use Amazon MCF for Temu and TikTok Shop orders. 

Step 8: VAT & Tax Compliance (Ireland‑specific) #

• Ireland-based sellers require an Irish VAT registration and compliance with local EU VAT regulations.
• Use Amazon’s VAT Knowledge Centre and other VAT tools for guidance.

Overview of Ireland VAT Rates:

• Standard VAT: 23%;
• Reduced rate: 13.5% (e.g., energy, some services);
• Second reduced rate: 9% (e.g., tourism, printed goods);

When VAT Registration Is Required:

• Annual sales to Irish consumers exceed €10,000;
• You store goods in Ireland;
• You sell digital or e-commerce services to Irish buyers.

VAT Compliance & Reclaims:

• You must issue VAT-compliant invoices;
• VAT is reclaimed via the VAT 3 return;
• Keep accurate records – claims can be made up to 4 years back.

 Failure to comply can lead to penalties or business disruption.

FAQs About Amazon Ireland Registration #

When do sellers get paid by Amazon? #

Amazon starts processing your first payout 14 days after account registration. After that, payments are sent to your bank account on a weekly schedule, every 7 days, based on your settlement cycle.

Do I need an LLC to sell on Amazon? #

No, an LLC isn’t required. You can start selling on Amazon as a sole proprietor using your name. This is a standard option for beginners who want to test the e-commerce waters before setting up a formal business structure.

ℹ️ In Ireland, sole traders must still register with Revenue (Irish tax authorities) once they start trading, even if not forming a company.

Who can sell on Amazon? #

Anyone! Whether you’re an individual, a small startup, or a global brand, you can sell on Amazon. From solo entrepreneurs to Fortune 500 companies, businesses of all sizes use Amazon to reach millions of shoppers worldwide

Useful links:

• Start with Amazon
• What is Amazon GTIN Exemption and Why Do You Need It to Sell Products on Amazon