M2E Description Policy helps you shape how your product information appears on OTTO. You can manage titles, descriptions, and other settings for entire product sets and stay aligned with OTTO’s listing rules. This gives you a consistent way to publish listings without having to edit each product individually.
💡 Use the usual M2E steps to create and open Description Policies.
Here is how to configure a Description Policy for OTTO.
Step 1. Set general information #
Start by naming your Description Policy. Pick a name that clearly reflects the product group or purpose.
✅ If you use the same style for all your OTTO listings, you can create a single policy and call it ‘Default.’ If some products need specific formatting or rules, create separate policies with clear names.
Step 2. Configure product title #
Decide how you want M2E to build titles for your OTTO listings.
You can choose:
- Title to copy the store title
- Metafield to load the title from a specific attribute
- Advanced Title to combine several attributes into one structured title
ℹ️ Advanced Title is valid when you want to display details such as brand, color, size, or model in a clear, consistent format.
Step 3. Build product description #
Choose the source for your OTTO description.
You can pick:
- Product Description, which mirrors the store description
- Metafield, which uses a chosen attribute
- Advanced Description, which lets you create a custom layout with attributes, tags, or HTML
With an Advanced Description, you can paste your HTML template and add dynamic variables such as SKU, images, price, name, or catalog data from the dropdown list (just click on the Insert variable button).
You can also include Store or Catalog attributes, such as Brand or Material, to make your OTTO listing more complete.
Step 4. Check before listing #
When your template is ready, click Preview to check how the description will appear on Otto.
Make sure the layout looks clean and that every dynamic field pulls the correct data.
Synchronizing titles and descriptions #
M2E Description Policy gives you full control over your OTTO listing content.
If you prefer to keep OTTO titles and descriptions unchanged, you can disable synchronization for these fields in the Synchronization Policy.
This allows you to keep fixed text on OTTO while other product data continues to update automatically.
