TikTok Shop has launched for local sellers in Brazil.
Registration is simple, but there’s one rule to know from the start: you can’t sign up with a CPF only. Every seller needs a CNPJ, even if you work as an MEI.
This guide explains how to create your account, submit your documents, and open your shop. It also covers the basic rules you should know before you start selling.
ℹ️ The information below is current as of December 9, 2025. Always check the latest updates in the TikTok Shop Seller Center Brazil.
Step 1. Create your seller account #
Sign up for TikTok Shop Seller Center Brazil.
You can register with your phone number or your business email. If you already have a TikTok or TikTok for Business account, you can log in with those credentials. Registration takes only a few minutes.
Step 2. Fill in the seller info #
TikTok must verify your business and your representative's identity. The documents you submit depend on your seller type.
TikTok Shop Brazil accepts sellers with CNPJ registrations. This includes MEI and other business types.
For individuals (MEI with CNPJ) #
If you want to sell as a person, you must register as an MEI to obtain a CNPJ. TikTok Shop doesn’t allow CPF-only sellers.
Prepare the following:
- Legal representative’s ID
- Full legal name
- Date of birth
- Nationality
- Residential address
- Primary business address
- Proof of address (optional)
For businesses (CNPJ) #
Corporate sellers must provide:
- Company legal name
- Company incorporation date
- CNPJ number
- Upload of the official CNPJ document
- Primary business address
- Representative ID details
- Residential address of the representative
- Optional proof of address
✅ Before you submit your application, confirm that your products are allowed on the platform. Review the Prohibited Products Policy and the Restricted Products Policy in Seller Center Brazil.
Step 3. Application review #
TikTok reviews each application. The process takes between one and six business days. You will receive the result by email.
If TikTok needs more information, you may be asked to upload documents again.
Step 4. Open your shop and start selling #
Once your account is approved, you can set up your shop.
- Link your TikTok account
- Add your pickup and return addresses
- Prepare to issue NF-e invoices
- List your products
- Configure shipments and payments
- Connect your ERP if needed
You can start selling through videos, live streams, your Shop tab, and your storefront.
FAQs #
Q1. What documents are required to join TikTok Shop Brazil? #
Accepted photo IDs for the legal representative:
- National Driver’s License (CNH)
- General Registry ID (RG)
- Passport
- National Foreigner Registration or National Migration Registration Card (RNE or CRNM)
Company documents:
- For all company types: CNPJ Registration Card
Alternative or extra documents by company type:
- MEI: CCMEI, Certificate of Individual Micro Entrepreneur Status
- EI: Individual Entrepreneur Certificate
- SLU, EIRELI, LTDA: Articles of Association and amendments, Consolidated Articles of Association, or Full Registry Certificate
- S/A: Bylaws or Minutes of Shareholders or Board Meeting
- NGO: Bylaws or Certificate of Incorporation
TikTok also requests a selfie and a selfie with the legal representative's ID. Make sure the photo is clear, and the ID data is readable.
Q2. Are there fees? #
TikTok offers a commission waiver for new sellers. You pay zero percent commission for the first ninety days. Savings can reach up to fifty-eight thousand reais. You are also enrolled in the Shipping Fee Program and pay a six percent service fee on each order. The cost is capped at fifty reais. TikTok covers shipping up to twenty reais per order.
TikTok Shop can update its fees; review them in the Seller Center (Brazil).
Q3. Can I register with a CPF? #
TikTok Shop Brazil doesn’t support CPF-only accounts. You must register as an MEI or another business type and obtain a CNPJ.
💡 Explore more opportunities
If you want to manage your TikTok Shop catalog and orders from one place, M2E Cloud can help. You can sync inventory, list products in bulk, and track your sales across all connected channels.
Learn more about M2E TikTok Shop integration.
