M2E Multichannel Connect lets you list products with variations from your Store or Catalog on Temu. Follow the steps below to create and publish your variational listings.
✅ Before you begin, make sure that:
- The M2E Multichannel Connect app is installed in your system.
- Your Temu seller account and store account are connected in the app.
Step 1. Access Temu items #
Open the Listings page in your M2E Multichannel Connect app. Then, choose the Temu account where you want to publish your products.
Click List on Temu in the top-right corner to start setting up your listings.
Step 2. Define item policies #
Next, configure M2E Policies that determine how your products are listed on Temu and how they stay in sync with your store. Policies work as templates: configure the settings once, then assign the policy to any number of Temu products.
You need to set up the following policies:
- Selling Policy – Controls pricing and quantity settings for your Temu listings.
- Synchronization Policy – Defines how inventory, product details, and price updates sync between your store and Temu.
- Description Policy – Specifies how product titles and descriptions appear on Temu.
- Shipping Template – Determines your preferred delivery methods.
✅ If you have created shipping templates in Temu Seller Central, they will appear in the list automatically. If not, click + Create New to add a template.
Once all M2E Policies are configured, click Next to continue.
Step 3. Select variational products to list #
Choose products with variations from your Store or Catalog that you want to list on Temu. It’s best to work in batches, for example, by product category or type, so you can apply consistent settings like pricing, quantity, and attributes.
By default, the product grid opens in the Ready to List view. It shows products that aren't yet listed on Temu and meet basic listing requirements, such as available stock and a valid price.
Use search to find items by title, SKU, or Product ID. You can also filter products by:
- Category or Store/M2E Catalog attribute
- Presence of variants
- Variant options
If you regularly select products by the same criteria, for example, all products with color and size variants in one category, save the filter combination as a custom view. The view stays available on this page, so you can open the same selection again without setting up the filters.
To collect products from several filter results and pages into one batch, use the Batch tool.
The product grid displays Parent products by default. Click View/Manage item variants to check detailed information about each variation.
⚠️ Each product variation must have a unique SKU in your Store/Catalog. Variations with duplicate SKUs can't be listed on Temu.
After selecting your products, click Next.
Step 4. Assign a Temu category #
Decide how you want to assign Temu categories to your variational products.
1) Auto-Assign Recommended Category – Request category recommendation from Temu based on your product details. Click Get recommended categories to receive a suggested category.
Once the suggestion appears, you’ll see it in a purple category box. Review the suggested category and do one of the following:
- Click Confirm to accept the recommended category.
- Click Change if you want to edit the category and choose another one manually.
2) Map Store categories to Temu categories – Use your existing store categories to automatically assign Temu categories.
Click Get mapped categories to configure the mappings once and apply them to new listings. Check out the guide for more information.
3) All Products same Category – Manually select a Temu category to apply to all products in the current batch.
This option is especially convenient if you’ve selected products based on their Store category in the previous step. It allows you to assign one matching Temu category to the entire group at once.
Step 5. Define product attributes #
After saving the category, configure the category attributes. Temu uses them to describe your products and display them in search results and filters.
There are two types of attributes you may need to provide:
- Required attributes – Must be filled in to comply with Temu’s standards.
- Recommended attributes – Optional, but filling them in can improve product visibility.
You can assign attributes using:
- Temu’s predefined attribute options – Select values from the list provided by Temu.
- Existing Store attributes – Use product data available in your Store or Catalog (recommended if your items already contain this information).
ℹ️ Check that the selected source contains a valid value for every product in the batch. If a required attribute has no value, the listing can't be published.
Reuse attribute settings. The first time you list in a Temu category, M2E saves the attribute values and sources as a Category Policy. When you list more products in the same category, select the saved Category Policy to prefill the attributes.
When you link an attribute to Store or Catalog data, M2E may also suggest saving it as a global attribute mapping. After you confirm it, M2E uses the same source whenever this attribute appears in another Temu category.
✅ If some attribute data is missing in your store, create custom attributes in M2E Catalog and use them as the value source. They hold Temu-specific values for your products and leave the product data on your e-commerce platform unchanged.
When you finish, click Confirm to proceed to the next step.
Step 6. Publish products on Temu #
Review your setup and click List Now to send the products for Temu’s approval.
If you want to save your progress and return later, select Save as Draft instead. Draft listings won’t appear on Temu until you publish them manually.
To publish the draft products later, open the Temu Listings page and filter items by the Draft status. Select the products, and click Manage Items > List from the mass actions menu.
ℹ️ Keep in mind that the Parent product or its individual variations with Draft or Hidden status in your store won’t sync to Temu.
Step 7. Validate your listings #
Before submission, the M2E Listing Validator Assistant reviews your data to confirm it aligns with Temu’s listing requirements. If any details are missing or don’t match Temu’s rules, the Assistant will display a list of issues and explain what needs to be fixed.
The Validation Summary shows how many products are being sent to Temu (Listing in progress) and how many need fixes (Require attention). To fix the products that require attention:
1) Click Review issues to open the Resolution Guide.
2) For each issue, click the Fix button next to it, and select a solution. To see the details of an issue, hover over the ⓘ icon.
3) After all issues are resolved, click List Now to send your products to Temu.
Click Save As Incomplete to pause and continue later. The products stay in M2E with the Incomplete status.
To resume, filter the Temu Listings page by the Incomplete status, select the products, and click Manage Items > List in the actions menu. The Validator Assistant opens again, and you can fix the remaining issues directly in it.
Mapping of variation attributes #
If your product variations aren't automatically linked to Temu’s variation attributes, the M2E Listing Validator Assistant shows the issue in the Mapping Variations group of the Resolution Guide. This can happen in two cases:
- A variation option doesn't match Temu’s attribute. For example, your store uses the option Colour, while Temu expects Color.
- Variation values don't match Temu’s accepted values. For example, your store uses the sizes S, M, and L, while Temu accepts Small, Medium, and Large.
⚠️ Temu requires every variational product to include at least one valid variation attribute, such as Color, Size, or Material. Each category has its own predefined set of allowed attributes and accepted values.
To resolve the issue, click Fix next to it and select the mapping option:
You’ll be prompted to match your Store’s variation options with Temu’s supported attributes:
- Select the variant option from your Store/Catalog that corresponds to the correct Temu variation (for example, your Store may use Colour while Temu uses Color).
- Or manually choose the appropriate value from the list provided by Temu for that variation option (for example, White, Red, Black, etc.).
Example:
In the Sheet & Pillowcase Sets category, Temu supports two variation options – Color and Fitted Sheet Size.
If your color values (for example, Beige or Charcoal) match Temu’s list, no changes are needed. However, if your size options include extra wording like Single 91×193 or Double 137×193, you’ll need to adjust them to Temu’s accepted format, such as 150×200cm or 180×210cm.
Once your variation attributes are mapped correctly and all remaining issues are resolved, M2E will submit your listings to Temu for review and publication.
Need help? #
If you run into difficulties while listing variation products, reach out to the M2E support team.
