Amazon officially opened its marketplace to third-party sellers in Australia on December 5, 2017, marking its 13th global market. Since then, it’s become a key channel for local and international sellers targeting Australian customers.
In June 2025, Amazon expanded its presence with the launch of Amazon Business Australia - a B2B marketplace offering bulk pricing, exclusive business discounts, faster delivery options (including same-day in some areas), and tools for streamlined procurement. This is especially timely, as over 92% of Australian SMEs report rising operating costs in recent years.
8 Steps to Register on Amazon Australia #
Once you register your seller account, head to the “Amazon Business” or “Join Amazon Business” section in Seller Central. From there, you can apply, accept the terms, and - if needed - complete extra steps like entering your ABN or setting up business pricing.
Step 1: Choose Your Plan #
- Decide between the Individual or Professional selling plan.
- An individual is ideal for fewer than ~50 items/month without advanced tools.
- Professional suits higher volumes, offers APIs, enhanced reporting, and eligibility for special programs.
✅ Remember to learn more about actual fees information ot the official Amazon Australia webpage.
Step 2: Prepare for Your Call #
To avoid delays, have your ID and business info on hand. You’ll typically need:
- A passport or driver’s license;
- An Australian Business Number (ABN) or your country of registration if selling as an individual;
ℹ️ Also, be prepared to share your business type, ABN/ACN, legal name, phone number, and address.
Step 3: Create Your Seller Account #
- Head to sell.amazon.com.au and begin the registration flow.
- You can either sign in with your existing Amazon account for easy setup or create a new one dedicated to your seller profile.
- Once submitted, most verifications are complete within ~4 business days.
Step 4: Enter Business Details #
- Business location: Choose your country of registration or operation.
- Business type: Select the correct option (e.g., individual, private, public).
- Business name & number: Use your official name and ABN/ACN.
- Phone number: Add your full number, including country code.
Step 5: Add Seller Information #
Provide details using a valid government-issued ID, including:
- Your full legal name;
- Country of citizenship, place of birth, and birthdate;
- Home address;
- Contact phone number(s).
ℹ️ Also, specify if you’re the beneficial owner, legal representative, or both.
Step 6: Add Payment Details #
Enter a valid credit or debit card for billing and payment processing.
Step 7: Set Up Your Store #
- Choose your store name (as seen by customers). Provide:
- Product identifiers (e.g., barcodes);
- Info about brand ownership or manufacturer status;
Step 8: Verify Your Identity #
Upload:
- ID document;
- Proof of address (dated within the last 180 days); Then choose:
- Instant verification (upload ID + live selfie);
- Video call verification with Amazon’s provider;
FAQs About Amazon Australia Registration #
Why do I need to enter my credit or debit card? #
Your card will be used to pay the first month’s Professional plan fee (if applicable). After that, costs will be deducted from your seller account balance. If your balance is negative at the end of a settlement period, the remaining amount will be charged to your card.
Who qualifies as a 'Beneficial Owner'? #
A beneficial owner is anyone who directly or indirectly owns over 25% of the company’s shares, voting rights, or otherwise controls the business. If no one qualifies, a senior manager is treated as the beneficial owner.
Which stores am I registering for? #
When you create an Amazon seller account, you’re registering for one regional marketplace (like Europe, North America, or Japan).
Amazon lets you link regional accounts in Seller Central, so you can manage them from a single dashboard, but each region still requires a separate registration.
Programs like Amazon Global Selling help streamline access to new markets by guiding you through documentation and onboarding, but there’s no one-click access to all regions. Each one must be activated individually.
💡 For more information about how to start selling on Amazon Australia with Shopify, read our blog.
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