Launched in October 2022, Amazon’s Belgian marketplace opens the door to a fast-growing audience with local delivery and support. It’s a fresh market, full of opportunity, perfect for sellers ready to expand in Europe.
In this guide, you will discover how to start selling on Amazon Belgium.
8 Simple Steps to Start Selling on Amazon Belgium #
Step 1. Prepare Your Business Basics #
Before registering, ensure you have:
- A business email address or use your Amazon customer account;
- A chargeable credit card (EU/international accepted);
- Valid ID (passport or national ID) for verification;
- Company registration info, including your VAT number (if applicable);
- A phone number and bank account where Amazon will send your payouts.
Step 2. Choose Your Selling Strategy #
Decide how you want to sell:
- Reseller: Sell existing, in‑demand products;
- Brand owner/private label: Sell products under your brand.
Many sellers do a hybrid of both.
Step 3. Sign Up for a Seller Account #
- Visit the Amazon Belgium seller site and click Sign up.
- Choose your preferred language (EN‑GB, NL‑BE, FR‑BE).
- Provide business & contact details, including VAT if you have one.
- Set up your login credentials (email + password).
- Submit your billing information (credit card) and bank account info.
Step 4. Verify Your Identity #
- Upload a scanned copy or photo of your passport or national ID;
- Fill in business registration info;
- Verification typically completes within three business days.
Step 5. Choose Your Selling Plan #
- Professional plan: €25/month (excl. VAT) + per-item fees (as for 23.06.2025);
- Individual plan: No monthly fee, but pay per item sold;
Select the one that aligns with your sales volume and goals.
✅ Remember to check the seller fees info on the official Amazon Belgium webpage.
Step 6. Understand VAT Responsibilities #
- Selling in Belgium - or anywhere in the EU - may require VAT registration, especially once your cross-border sales exceed €10,000 per year, as per EU law.
- Belgium applies a standard 21% VAT rate. You’re required to charge VAT on sales and file returns based on local rules.
- Also, if you store inventory in another EU country (e.g. at an Amazon FBA warehouse in Germany), you must register for VAT in that country too and follow their reporting and payment obligations.
Step 7. List Your Products #
- Match existing listings (if the product is already sold on Amazon);
- Or create new listings: choose category, upload images, set prices, SKU, descriptions, keywords;
- Bulk upload is available with the Professional plan.
Essential product listing elements:
- GTIN/UPC/EAN/ISBN (or request exemption), SKU, ASIN, product titles, images, bullets, description;
- Pricing (competitive), shipping settings, and stock availability.
ℹ️ Learn more about What is Amazon GTIN Exemption and Why Do You Need It to Sell Products on Amazon.
Step 8. Decide Shipping Method #
- Fulfillment by Amazon (FBA): Amazon handles storage, shipping, returns - ideal for fast service;
- Fulfillment by Merchant (FBM): You ship orders directly.
- Amazon MCF (Multi-Channel Fulfillment): Use Amazon’s logistics network to ship non-Amazon orders, like those from Shopify, a great way to centralize fulfillment while expanding across platforms.
ℹ️ Learn more about the Top 5 Amazon MCF Integrations to Simplify Fulfillment.
FAQs About Registration on Amazon Belgium #
What can you sell online? #
Almost anything, if it fits your niche and goals.
On Amazon, many categories like electronics, home, automotive, pet supplies, and footwear are available to all sellers.
However, items like Watches, Beauty, Apparel, and Health products need Amazon’s approval before listing.
ℹ️ Learn more about How to Sell Cosmetic Products on Amazon.
Do you need to be self-employed to sell on Amazon? #
No, anyone can start selling, whether you're employed, a student, or just testing the waters.
Amazon offers two plans: Individual (for casual sellers) and Professional (for higher-volume sales).
But if your income grows, local laws may require you to register as self-employed and handle taxes properly.
What mistakes should I avoid when selling online? #
Avoid common pitfalls like vague product descriptions, poor customer service, and not knowing your target audience. Don’t overlook logistics; late shipments and stock issues can damage your reputation. Lacking a clear business strategy is another major misstep. Consider using tools like Fulfillment by Amazon (FBA) for storage, shipping, and returns to simplify operations.
💡 For more information on how to start selling on Amazon Belgium with Shopify, visit our blog.
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