M2E Multichannel Connect is a cloud-based application that links major e-commerce platforms (Shopify, BigCommerce, WooCommerce, Ecwid, etc.), as well as POS systems (Lightspeed and Square), with leading marketplaces, including eBay, Amazon, Walmart, TikTok Shop, Temu, Shein, and more. It offers the following main features:
Multichannel listing #
M2E Multichannel Connect helps you create compliant marketplace listings based on your store products. The app automatically validates required fields and guides you to adapt product details to meet marketplace requirements. You can select which attributes or metafields from your store to use as the source of product information and customize pricing and quantities for each channel.
💡 Check out tutorials on how to create new marketplace listings:
- eBay [user guide / video tutorial]
- Amazon [user guide / video tutorial]
- Walmart [user guide / video tutorial]
- TikTok Shop [user guide / video tutorial]
- Kaufland [user guide]
- Temu [user guide]
Inventory management #
M2E Multichannel Connect keeps your inventory synchronized the way you want. Choose which products to sync between your store and marketplaces and decide which details (not only quantities) should stay up to date. Your stock levels are updated automatically, which helps avoid overselling and maintain accurate product data across all channels.
💡 See the inventory synchronization guide.
Order management #
M2E Multichannel Connect imports orders from connected marketplaces into your online store, allowing you to manage them from a familiar interface. You have full control over how orders are imported and which details, including order totals and taxes, are displayed in your store. Status changes (such as Shipped, Cancelled, Refunded, etc.) are synchronized both ways between your store and marketplaces.
The app also supports quantity reservation for Pending orders to keep your stock accurate until each order is fully processed.
💡 Follow the order management setup guides.
M2E Catalog #
M2E Catalog lets you manage all your product data in one place, even if you don’t have an online store. You can create new products in the Catalog based on your store items or import them from a CSV file. Once added, you can list Catalog products on marketplaces, with the Catalog serving as the main data source for your listings and orders.
💡 Learn more in the M2E Catalog setup guide.
Custom attributes #
M2E Catalog lets you create custom attributes to store marketplace-specific product data without overloading your main e-commerce platform. This is especially useful when marketplaces require additional fields or unique characteristics that aren’t part of your store data.
You can create and update M2E custom attributes in bulk to keep your product information consistent and compliant on all channels.
GPSR compliance #
M2E Multichannel Connect helps you stay compliant with the General Product Safety Regulation (GPSR) on European marketplaces. Add and maintain GPSR information (Brand, Manufacturer, etc.) in one centralized place, and the app will automatically update it across your products listed on EU markets.
💡 Follow the GPSR compliance guides:
- eBay
- Amazon
- TikTok Shop
- Kaufland
Listing service #
M2E Multichannel Connect offers a Listing Service to support smooth onboarding and help you publish products on marketplaces. The service is especially useful if you have a large catalog or are starting on a new channel and need to list all products quickly and correctly.
Our team assists with preparing product data, meeting marketplace requirements, and setting up initial listings.
Refunds and exchanges #
M2E Multichannel Connect synchronizes refunds and returns between Temu and your Shopify, BigCommerce, or WooCommerce store. It handles refund-only, return-and-refund, and partial refund scenarios. Inventory updates only when items are physically returned.
Activity logs #
M2E Multichannel Connect keeps track of all actions (both manual and automated) so you always stay in control of your listings’ and orders’ processes. Detailed logs show what changes were made, when, and whether by the app or a user, helping you monitor synchronization and troubleshoot issues.
Platform access and scalability #
M2E Multichannel Connect supports multiple marketplace integrations within a single account. This multi-channel ecommerce listing software is built to grow with your business. As your business operations expand, M2E scales to handle large catalogs and high order volumes with automated, stable synchronization.
Amazon MCF #
Automate order fulfillment through M2E Amazon Multi-Channel Fulfillment (MCF) for orders from your store and marketplaces like eBay, TikTok Shop, Kaufland, Walmart, Temu, and more. M2E automatically submits eligible orders to Amazon MCF and synchronizes fulfillment details while Amazon handles the entire logistics process from storage to delivery.
💡 Learn more in the M2E Amazon MCF guides:
Amazon Repricer #
M2E Amazon Repricer automatically monitors competitor prices and adjusts your product prices based on the rules you set. It helps you stay competitive on Amazon and increase your chances of winning the Buy Box while maintaining full control over your pricing strategy.
The tool is free for M2E Multichannel Connect users.
💡 Find out more in the M2E Amazon Repricer guide.
Sales Analytics #
M2E Sales Analytics provides a single dashboard to track your performance across Amazon, eBay, TikTok Shop, Temu, and Walmart. Access detailed sales reports and key metrics to analyze trends and make data-driven decisions for your business.
The tool is free for M2E Multichannel Connect users.
💡 Dive deeper in the M2E Sales Analytics overview.
M2E Cloud API #
Use the M2E Cloud API to exchange inventory and order data between M2E servers and your external systems, such as ERP, PIM, or CRM. The API provides a reliable way to synchronize product and sales data with marketplaces like Amazon and eBay, ensuring accurate and up-to-date information across your connected systems.
💡 Explore the M2E Cloud API integration guide.
M2E Multichannel Connect is constantly evolving. New features and improvements are added regularly to enhance your multichannel operations.
If you have any questions or feature suggestions, please contact our support team.
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