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March 2025 M2E Cloud Updates: New TikTok Shop Europe Markets, eBay Listing Improvements and More

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Looking to scale your e-commerce business smarter this spring? March updates in M2E Cloud make it easier to enter new markets, fine-tune your eBay listings, and optimize fulfillment on sales channels. Here's what's new in the app and how it helps.

What’s new in M2E Cloud #

Sell on TikTok Shop Germany, Italy & France #

TikTok Shop is now open to merchants in Germany, Italy, and France!

If you already sell on TikTok Shop through our app, you can now extend your reach to these new markets. Connect your accounts, manage inventory and orders, and list products just like you do with other regions.

M2E Cloud TikTok Shop Europe

Early sellers often benefit from increased exposure, fewer competitors, and more opportunities to rank higher in product discovery. Don’t miss your chance to be among the first to reach TikTok Shop’s growing audience in Europe.

Use Global Shipping Program for eBay UK listings #

We’ve added support for listing new products with eBay’s Global Shipping Program (GSP).

This program makes it easier for sellers to ship internationally by simplifying the process and reducing risks related to customs, taxes, and delivery issues. With GSP, eBay handles international shipping after your package reaches their domestic shipping center.

To enable, simply toggle the GSP option in M2E Shipping Policy for your eBay UK listings:

M2E Cloud eBay Global Shipping Program

List variational options as separate products on eBay #

Many sellers have asked for more control over how their variational products appear on eBay. Now, we’re introducing a way to list individual variation options as separate simple listings.

This is particularly useful if:

  • You sell bundles or items with multiple options (like supplements with different weights or flavors)
  • Some variations consistently outperform others
  • You want to promote a single option more prominently in search results

Using the Inventory Mode when selecting products to be listed on eBay, you’ll now be able to view each Child product of a Variational item and choose specific options to list as Simple products:

M2E Cloud eBay Listing Inventory Mode

Fulfill Orders with Amazon MCF for BigCommerce #

We’re thrilled to announce the release of the M2E Amazon MCF app for BigCommerce. Save valuable time and reduce fulfillment costs by letting Amazon handle your BigCommerce, eBay, and other Channel orders for you. 

With the M2E Amazon MCF app, you can sell FBA products through your BigCommerce site. When combined with our main app, M2E Multichannel Connect, you can also offer those same FBA products on marketplaces like eBay, TikTok Shop, and Kaufland.

M2E Amazon MCF for BigCommerce

Here are the other benefits of the M2E Amazon MCF app:

  • Centralized inventory management across all platforms
  • Faster, Amazon-handled fulfillment for non-Amazon orders
  • Consistent stock levels and shipment tracking synced back to BigCommerce

You can install the app directly from the BigCommerce app store. We also offer Amazon MCF integrations for Ecwid and WooCommerce platforms.

What’s next: coming soon to M2E Cloud #

Sell on Temu Local marketplace #

Temu integration will be released soon in M2E Cloud! With Temu’s rising popularity, this is your opportunity to reach new customers and expand your multi-channel presence. Selling on Temu will be available for the following regions:

  • North America (Canada, Mexico, United States)
  • Europe (Germany, Italy, France, Spain, and more)
  • East Asia (Japan, South Korea)

Meanwhile, you can register on Temu and get a 30-day FREE trial of M2E Temu Connect.


If you have any questions or need help with the new features or integrations, our support team is always here to assist.

More improvements are on the horizon, and we’ll keep you posted!

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