Kaufland Global Marketplace enables sellers to list products across multiple European countries from a single seller account.
In this guide, you’ll find an overview of the fees and commissions for selling on Kaufland.
ℹ️ The information is valid as of 29 December 2025, but Kaufland may change its pricing and conditions at any time. Always check the official Kaufland Global Marketplace website for the latest details.
Countries where you can sell on Kaufland #
With one registration, you can sell on Kaufland marketplaces in Germany (DE), Austria (AT), the Czech Republic (CZ), Slovakia (SK), France (FR), Italy (IT), and Poland (PL).
✅ M2E makes selling on Kaufland easier. Manage listings, inventory, and orders for all marketplaces from a single dashboard. No need to switch between multiple seller portals.
How Kaufland fees work #
Kaufland Global Marketplace has a transparent fee structure:
- A sales commission per order. Charged for each completed sale and calculated based on the product category and the marketplace country. The commission is applied to the gross sales price and shipping costs, plus VAT.
- A monthly basic fee. A fixed subscription fee that gives access to all Kaufland marketplaces. The fee is charged monthly in the selected marketplace's local currency.
Sales commissions by category and country #
Kaufland applies different commission rates for Poland and for other European countries.
| Category | Product examples | DE, AT, CZ, SK, FR, IT | PL |
| Computers, consumer electronics, robotic vacuum cleaners, tyres, rims, sets of wheels | Laptops, computers, TVs, tablets, car tyres, and rims | 7%* | 4%* |
| Household electronics (large appliances) | Refrigerators, washing machines, dishwashers | 7%* | 7%* |
| Tools & garden tools | Power tools, hand tools, and garden equipment | 10%* | 7%* |
| Perfume | Perfumes and fragrances | 10%* | 8%* |
| Household electronics (small appliances), computer & electronic accessories, bicycles & e-bikes | Cables, webcams, mice, keyboards, docking stations, ink cartridges, audio accessories, coffee machines, bicycles | 13%* | 7%* |
| Body care & health, cars & motorbikes (excluding tyres, rims, wheel sets) | Pharmacy products, blood pressure monitors, heating pads, scales, car accessories, motorbike accessories, helmets | 13%* | 8%* |
| Hardware | Whirlpools, saunas, fittings, wood-burning stoves | 13%* | 9%* |
| Furniture & home, lamps & lighting, sports & outdoor, baby products, toys, food, sex toys | Furniture, interior lighting, sports accessories, inline skates, baby food, baby monitors, toys | 13%* | 10%* |
| Media | Books, films, music, games, software | 13%* + €0.70 (18 KC/ 3 zł) per item | 9%* + €0.70 (18 KC/ 3 zł) per item |
| Garden | Plants, grills, pools, garden furniture, and irrigation systems | 14%* | 9%* |
| Mattresses, kitchen & household, clothing, bags & accessories, shoes, pet care, camping items, fitness products, SUP boards | Knives, crockery, vacuum cleaner bags, candles, clothing, sunglasses, belts, watches | 14%* | 10%* |
| Jewelry | Jewelry and accessories made of precious materials | 16%* | 12%* |
| All other categories | Products not covered by the categories above | 13%* | 10%* |
* Commission is calculated on the gross sales price and shipping costs, plus VAT.
Monthly subscription fees #
To sell on Kaufland, you choose one of the subscription plans below.
Basic plan #
- 39.95 € per month, plus VAT (990 CZK / 175 PLN)
Includes:
- One basic fee for all Kaufland marketplaces
- Multi-channel marketing
- Personal seller support
- First-level customer support
- All relevant payment methods
Plus plan #
- 59.95 € per month, plus VAT (1500 CZK / 260 PLN)
Includes everything from the Basic plan, plus:
- Higher-value subscription package
- €30 monthly credit for Sponsored Product Ads
Kaufland Global Marketplace offers a transparent and predictable fee structure, with no listing fees and clearly defined sales commissions by category and country. Sellers can publish products across multiple European marketplaces with a single account and a single monthly fee.
