Keeping prices competitive, fulfillment flexible, and listings consistent across channels is a challenge for sellers. This February, we’ve made some improvements to help you keep up. Here is the full rundown.
What’s new in M2E Cloud #
Manage Walmart Repricing in Bulk #
If you use Walmart Repricer to automatically adjust product prices, you know that updating min/max limits per item in Seller Center or preparing CSV files for bulk changes can be time-consuming. M2E now supports Repricer and lets you manage which Walmart products to include and define their price limits in bulk.
How to enable Walmart Repricer for listings managed by M2E:
1) Create a repricer strategy in your Walmart Seller Center. For detailed steps, check out Walmart documentation.
2) Go to the Listings tab and select your Walmart account.
3) Select the products you want to reprice. Use filters to find listings by brand, category, SKU, or other criteria. In the mass actions menu, click the three dots and select Add to Repricer.
4) In the pop-up, select the strategy you created in Walmart Seller Center. Click Next.
5) Then, set your Min and Max Prices. They define how low or high the Repricer is allowed to go, and they can’t be the same value. Click Add Price Modification to adjust the prices if needed.
6) Click Add to Repricer to confirm.
You can filter listings by repricing strategy or status at any time, and remove products from the Repricer via the mass actions menu whenever needed.
Manage Walmart WFS products #
M2E now supports Walmart Fulfillment Services (WFS) products – Walmart's logistics program that handles storage, packing, and delivery on your behalf, similar to Amazon FBA.
If you sell with WFS, you know that Walmart controls quantity and lag time for these products. That’s why M2E no longer syncs quantity from your store or lag time from your Selling Policy for WFS items. This prevents accidental overrides of values managed by Walmart. You can still update prices, titles, descriptions, and images for these products.
Also, these products are now tagged as WFS in the Listings tab, so you can identify them quickly using filters.
Order management for WFS products is coming soon. You will be able to import WFS orders into your store, manage inventory in one place, access customer data, and analyze performance to better evaluate WFS costs. Future updates will also include support for Walmart Multichannel Solutions (MCS).
Enable Amazon MCF fulfillment per product #
In M2E, you could previously set Amazon Multichannel Fulfillment (MCF) order creation only at the account level – meaning one setting applied to all products. This was a limitation for sellers with different fulfillment needs across SKUs or marketplaces.
Now you can enable MCF fulfillment for specific products. Only the items you select will trigger MCF order creation when a store order comes in, without affecting the rest of your catalog.
Here is how to set it up:
1) In the M2E Amazon MCF app, go to Settings > Orders and enable "Create Amazon MCF orders from Store orders only for items with MCF Fulfillment enabled".
2) Go to the Listings tab, find and select the products you want to enable MCF for.
3) From the mass actions menu, click Enable MCF Fulfillment and confirm.
Reuse category attributes for Shein listings #
The more products you list, the more time you spend filling in the same category attributes. Last month, we solved that problem for eBay, Amazon, Walmart, Kaufland, Temu, and TikTok Shop. This month, Shein joins that list.
Category Policies let you define default attribute values for specific Shein categories. Attribute Mapping connects your store's product data to Shein attributes. Configure them once per Shein category, and the correct attribute values will be applied automatically every time you list a product in that category.
Mirakl integration launched #
We've released our Mirakl integration, which opens the door to 450+ major marketplaces powered by the Mirakl platform. You can now connect your store to Carrefour, Worten, Tesco, Decathlon, Best Buy, AUTODOC, Debenhams, Shop Apotheke, B&Q, or any other Mirakl-based channel.
Available now:
- Import and manage Mirakl products and orders in your store
- Synchronize stock levels between your store and Mirakl marketplaces
- List new products to Mirakl channels
OnBuy integration launched #
Integration with OnBuy is now officially live, giving you access to one of Europe's largest online marketplaces. To get started, connect your OnBuy seller account in the M2E Multichannel Connect app.
Once connected, you can:
- Import and manage your existing OnBuy listings
- Synchronize and process OnBuy orders
Support for creating new OnBuy listings is coming soon.
What's next in M2E Cloud #
Here is what you can expect in upcoming releases:
- Create and manage Amazon listings with variations
- Gain control over promotional campaigns on TikTok Shop and Temu
As always, if you have questions or need help, feel free to contact our support team. And if there is a feature you would like to see in M2E, let us know in the comments.
