Are you selling on Amazon with FBA? With M2E Cloud, you can go beyond and use that same inventory to fulfill orders from other marketplaces like eBay, TikTok Shop, Temu, Walmart, and Kaufland through the Amazon Multi-Channel Fulfillment (MCF) service.
Reasons to use M2E Amazon MCF #
You’ve already invested in FBA, so use it to grow beyond Amazon. With M2E Amazon MCF, you can:
- Centralize inventory in Amazon’s network
- Fulfill multichannel orders automatically
- Avoid duplicate stock across marketplaces
- Offer customers fast, trackable shipping
How it works #
You continue to list and fulfill your Amazon orders via FBA as usual. M2E Cloud simply adds the ability to route non-Amazon orders to that same FBA stock through MCF:
- A customer places an order on a different marketplace (e.g. eBay, TikTok Shop, or Walmart).
- The order is synced into your connected store (Shopify, WooCommerce, Ecwid, BigCommerce, etc.).
- M2E Cloud checks whether the ordered item is available in your Amazon FBA inventory.
- If it is, a Multi-Channel Fulfillment request is sent to Amazon.
- Amazon ships the product to the customer using the selected delivery speed.
- Tracking details are sent back to the store and synced with the sales channel.
You get the speed and reliability of FBA, not just on Amazon, but across your entire multichannel business:
ℹ️ If you don’t sell on Shopify, WooCommerce, or another storefront and use M2E Catalog instead, you can still fulfill non-Amazon orders via MCF.
When an order comes in from eBay, TikTok Shop, Temu, or any other supported channel, M2E Amazon MCF automatically checks the catalog, confirms FBA availability, and submits the fulfillment request.
How to get started #
Step 1. Install the M2E Amazon MCF app.
This connects your Amazon account with your store or catalog and enables MCF-based fulfillment.
Step 2. Add the marketplaces you sell on via M2E Multichannel Connect.
The app keeps your product and order data consistent across all channels.
Step 3. Enable automated order processing.
In both apps, activate order synchronization options so M2E Amazon MCF can handle orders without manual input.
Step 4. Match shipping methods.
Check that your marketplace delivery options match Amazon’s MCF tiers (Standard, Expedited, Priority) to provide accurate delivery expectations.
✅ Use these instructions to configure M2E Amazon MCF for your e-commerce platform:
- Shopify + Amazon MCF
