This guide will walk you through the process of creating new listings on eBay via M2E Multichannel Connect.
💡 Watch a video tutorial on how to list new items on eBay.
Step 1. Access eBay items. #
Navigate to the Listings tab. Choose your eBay account and click List New Items in the top right corner of the grid.
Step 2. Select a marketplace. #
Select an eBay marketplace where you want to create a listing.
Step 3. Choose items’ policies. #
Set relevant policies for your items, which are settings necessary for listing and selling items on eBay. You can choose from existing policies or create new ones.
- Define your preferred listing type, whether it's an auction or a fixed price.
- Configure pricing, specify the VAT, and select the source for quantity information.
- Select a default quantity for products when the quantity tracker is inactive. This default value will be applied specifically to products listed with unlimited or unspecified quantities on the Data Source.
- Customize how product data is synchronized between your Channel and your data source to ensure that your listings are always up to date.
- Choose the eBay Condition Type for your products.
- Set the source for product titles and descriptions.
- Optionally, select custom colour themes to enhance the visual appeal of your listings.
⚠️ eBay Condition Type can only be established during the initial listing creation and cannot be modified once the listing is live.
Shipping and Return Policies:
- Define settings related to product delivery and customer return processes, which helps simplify the management of these critical aspects and ensure a smooth and reliable shopping experience for your customers.
Step 4. Select products to list. #
Select items from your store to list on eBay. Use the Quick Search field or Groups located on the right to easily find your items by category. Once all the items are selected, click Next.
When selecting products, you have the option to list variation options as individual listings on eBay. Switch to Inventory Mode to view each Child product of a variational item and select specific options you want to list as standalone Simple products:
Step 5. Set the eBay category. #
To list items on eBay, you have to set a First Item Category. There are three options to do it:
- Auto-Assign Recommended Category – Click Get recommended categories to have eBay suggest a category based on your product details. The suggestion appears in the purple category box, where you can accept it or change it.
- Map Store categories to eBay categories – Use your store categories to assign eBay categories automatically. Set the mappings up once and they carry across listings. Check out the category mapping guide for more information.
- All Products same Category – Choose a single eBay category manually for the whole batch. Ideal when all selected products fall under the same store category.
You can also define the eBay Secondary Catalog Category and eBay Store Categories by clicking Add Additional Category. By providing this information, you will gain increased visibility for your listings.
ℹ️ Adding eBay Secondary Catalog Category is charged an insertion fee by eBay.
ℹ️ Primary and Secondary eBay Store Categories are exclusively accessible to sellers who have subscribed to an eBay Store membership.
Step 6. Set item specifics. #
Once you’ve selected the category, make sure to provide required specifics, recommended and custom ones (optional). Then, confirm the changes.
ℹ️ You can select one of the eBay recommended values for your item specifics. Or opt for an attribute, which the app will take from the custom fields available in your store.
✅ At any time, you can change the category and add/edit specifics per item in the product card under the General section. To access the product card, click on the item in the grid.
Once you set specifics for every category, proceed to the next step.
Step 7. Make your listings public. #
Once you are ready to publish your listings, click the "List Now" button at the bottom of the screen. Your items will be sent to eBay and will be available for potential buyers.
If you prefer not to list items immediately but wish to preserve your settings, simply click on "Save as Draft". Your items will be stored as drafts in your eBay Listings, and you can publish them with a single click when you're ready.
⚠️ If you try to sell a product listed as “Draft” in your store, it will not appear on the marketplace and will be marked as “Incomplete”. Updating the product's status in your store to “Draft” or “Hidden” will deactivate the marketplace listing without deleting it.
To make the product available on the marketplace again, change its status back to “Active” in your store.
Helpful Resources
- How to open a successful store on eBay with M2E Cloud?
- How to sell internationally on eBay | 5 tips from M2E Cloud
