M2E Multichannel Connect makes it easy to integrate your Ecwid store with Amazon, eBay, Walmart, TikTok Shop, Kaufland, and Temu marketplaces. Control and manage your sales data from all Channels within your Ecwid admin panel.
Follow the steps below to set up the M2E Multichannel Connect app in your Ecwid admin.
Step 1. Install the app. #
Start by installing the M2E Multichannel Connect app from the Ecwid app store. For that, open the link to the page and click Get.

You’ll be redirected to your Ecwid admin panel. Confirm that you want to Install the app by clicking on the button.
You’ll be taken directly to the M2E Multichannel Connect account setup once the app is installed.
Step 2. Connect Channel accounts. #
M2E Multichannel Connect automatically connects your Ecwid store account and sets it as a Primary Data Source, so you only need to link your eBay, Amazon, Walmart, TikTok Shop, Kaufland, or Temu seller accounts.
Click the Connect+ button next to the Channel account you want to link. You only need to grant M2E Multichannel Connect access to your account information, and that’s it.

Once done, move forward to the Dashboard tab. There, you will find a setup guide with steps you need to complete.
Step 3. Link products #
M2E Multichannel Connect will automatically match and link items from your connected marketplaces to your Ecwid inventory using SKU or Product ID.
If no match is found, you can link the items manually. Simply click the View Not Linked Products button under the Link Products section.

You will be redirected to the Listings tab, where you can complete product linking. If your products aren’t linked, the app won’t be able to properly synchronize your inventory and orders.
💡 For detailed instructions on linking products, see here.
Step 4. Synchronize inventory #
You need to enable synchronization for previously linked products to ensure your inventory remains up-to-date on Channels. Item sync provides automatic product data updates from your Ecwid to Amazon, eBay, Walmart, TikTok Shop, Kaufland, and Temu.
To enable synchronization, click the View Not Synced Products button under the Synchronize Inventory section.

You will be redirected to the Listings tab, where you can turn on inventory synchronization for needed products either individually or in bulk.
💡 For detailed instructions on enabling inventory sync, see here.
Step 5. Define order preferences #
Under the Manage Orders section, click on the Order Settings button.

Enable the “Create Orders in Ecwid” option to allow the app to create orders in your Ecwid system whenever a customer places an order on a marketplace. If you keep it disabled, the app won't synchronize stock levels of the ordered items, which may lead to overselling issues.

💡 Learn more about configuring order settings in M2E Multichannel Connect.
Step 6. List products on Channels #
With M2E Multichannel Connect, you can list products from your Ecwid system on eBay, Amazon, or other marketplaces and expand your product range. Click on the corresponding button under the List New Items section and follow the instructions to create new listings.

💡 Check out tutorials on how to create new Channel listings:
- eBay [user guide / video tutorial]
- Amazon [user guide / video tutorial]
- Walmart [user guide / video tutorial]
- TikTok Shop [user guide / video tutorial]
- Kaufland [user guide]
- Temu [user guide]
That’s it! Now, you can use the M2E Multichannel Connect app to handle and list your Ecwid inventory on marketplaces, manage and fulfill orders, and more.
✅ Discover the benefits and features of M2E Cloud's integration with Ecwid.