The guide explains how to connect, configure, and manage The Range Marketplace in M2E Cloud.
It covers the installation and other requirements for using a Mirakl-based marketplace, namely The Range.
ℹ️ A great number of the principles stated in this guide are applicable to other Mirakl-based marketplaces as well.
What happens outside M2E Cloud #
The Range is a UK-based retailer that focuses on home improvement products, garden-related items, DIY supplies, furniture sales, and leisure products and services. The retailer has its own marketplace, Range Plus, where third-party sellers can sell products to customers in the UK.
The Range runs on Mirakl, which manages product data, offers, pricing, and orders.
Who The Range is a good fit for #
The Range is a good fit for merchants selling:
- Furniture and home accessories
- Garden and outdoor products
- DIY and decorating supplies
- Lighting and electrical goods
- Arts, crafts, toys, and pet products
Requesting a The Range seller account #
To sell on The Range, you need an approved seller account before you can connect the marketplace to M2E Cloud.
Where to apply: Submit your application via The Range Seller Page.
Before your account can go live, make sure you have:
- Completed your shop settings
- Provided the required documents
- Passed Know Your Customer (KYC) verification
- Uploaded at least one product offer
- Completed your account information
KYC verification confirms your identity and enables payments.
ℹ️ The Range manages seller approvals and category permissions. Some products may require additional approval before they can be listed.
Once your account is approved and activated, you can connect it to M2E Cloud.
Marketplace fees #
Sellers are charged by The Range in accordance with the type of their product.
- Setup fee: None
- Monthly fee: None
- Listing fee: None
- Commission: 11-15%, depending on the category
- Payment gateway fee: Applies
- PPC charges: May apply to some accounts
The commission consists of the entire amount of sales, inclusive of all shipping fees. You can check the latest commissions here.
Note that sellers are responsible for shipping and fulfillment. The Range has no marketplace fulfillment facilities.
What happens inside M2E Cloud #
Integrating The Range with M2E Cloud lets you manage your products, pricing, orders, and shipments from one place.
Integration with Mirakl allows you to do the following:
- Link The Range via your API keys.
- Select items from your ecommerce store and send them to the market.
- Establish a connection between categories, attributes, and offers per product.
- Set pricing, discounts, and currency conversion.
- Sync orders, shipments, and inventory.
Requirements before your start #
Make sure you satisfy these requirements before integrating The Range. Lack of credentials or requirements may result in failed order processing and item exporting.
ℹ️ M2E works and integrates with various popular ecommerce platforms, such as Shopify, Adobe Commerce (Magento 2), Shopware, BigCommerce, WooCommerce, PrestaShop, Ecwid, along with Square POS, Lightspeed POS, and Salesforce Commerce Cloud, as well as other ERP software. Check this doc to see the list of available M2E apps. For example, connecting to The Range on Shopify requires setting up the Shopify app first.
Other requirements:
- Approved seller account on The Range platform;
- Valid Mirakl Seller Admin credentials;
- Valid GTIN or EAN code of the products to be sold;
- Product prices should be displayed in GBP.
💡 If your store uses some other currency, you should enable the currency converter in M2E Cloud.
How to connect The Range to M2E Cloud #
This tutorial explains how to connect The Range, adjust your product catalog, and sync with M2E Cloud.
Follow these steps:
- Open Connect Mirakl Account in M2E Cloud.
- Find The Range in the marketplace list. Use the search field to locate it faster.
- Log in to your Mirakl Seller Admin and copy or generate an API key.
- Return to M2E Cloud and enter the key in the API key field.
- Enter your Shop ID if you manage multiple shops in the same marketplace.
- Click Connect.
M2E Cloud will authenticate your information and set up the connection. After that, you can synchronize your product, offer, order, and delivery data.
✅ Please refer to the M2E Cloud manual on how to connect to Mirakl marketplaces.
Common issues while connecting #
If the connection method is unsuccessful, verify these points:
- The API key you are using is incorrect or has changed.
- Your Mirakl account has the correct API access level.
- Your The Range seller account is approved.
ℹ️ Notice that if the API key was regenerated, you need to make changes in M2E Cloud in Settings → Sales Channels in order to proceed with the connection.
Once connected: What happens next? #
Follow these seven steps after you have connected your account to set your marketplace operations in motion.
1. Publish products on The Range #
You need to start with the items you wish to list.
With M2E Cloud, you can transfer product information from your store to The Range in moments.
After you submit the product to The Range, M2E Cloud will automatically update your prices and inventory data based on your synchronization.
2. Connect established marketplace listings #
Do you already list your goods on The Range? Don't worry, as you don't have to replicate the listings.
M2E Cloud can match marketplace inventory items to your store merchandise based on SKU or product codes.
If the automatic connection method doesn't find all the items, you can perform the remaining linking activities manually. For large inventories, you can use CSV files to perform mass linking.
Why it matters:
- Every marketplace product is associated with a particular store product.
- The inventory changes will be communicated to the respective marketplace listing.
- If you have no correct connections, M2E Cloud is unable to synchronize with these listings.
3. Map categories and required attributes #
Before The Range accepts your product data, your dataset must be compatible with its marketplace categories. M2E Cloud can help you map your store's attributes to The Range's requirements.
Make sure:
- every product has the right marketplace category;
- all required attributes are matched;
- the additional attributes required to describe your category of product are indicated;
- the product has the right identifiers and variations.
Different furniture items or lighting types may have different requirements, but M2E Cloud will always show you what is required for the category you selected. You will also have the opportunity to update your data in the future with the help of the M2E Synchronization Policy.
4. Configure pricing and currency rules #
Next, determine M2E Cloud's pricing and stock levels for The Range.
The Mirakl Selling Policy can be used to configure these aspects.
Choose one of the options below:
- different pricing for product multiple variations;
- fixed increase in the price or percentile;
- available stock and stock on hold;
- exchange rates in case a foreign currency is used.
For example, the price for selling at The Range can vary from the original price, while remaining unchanged on the M2E Cloud site.
Create several Selling Policies to have different rules in place for different product ranges.
5. Configure order settings and status mapping #
The following decision involves managing orders from The Range.
M2E Cloud lets you import marketplace orders and sync the relevant information between your store and the marketplace.
Make sure you make the following arrangements:
- configure the order import;
- define when the synchronization of orders takes place;
- map the marketplace and store statuses;
- confirm the shipment details;
- send tracking data of the order to The Range.
In this case, order status information in the marketplace is always correct.
6. Set up shipping rules and delivery settings #
There is no marketplace fulfillment service available from The Range. This means you are responsible for handling orders yourself.
Use M2E Cloud to set the shipping settings to manage the data shared with the marketplace.
Make sure you check the following:
- shipping methods for your marketplace order;
- information about delivery and handling;
- updates on shipment status;
- shipper information and tracking numbers.
Correct shipment information helps ensure successful delivery of marketplace orders.
7. Monitor listings and resolve issues #
After establishing the integration, be sure to keep checking the Listings page in M2E Cloud on a regular basis.
The page will show you the products that have been submitted and possible issues that need to be fixed.
The Listings page can be used for:
- viewing the listing and export status;
- finding missing or invalid attributes;
- checking any pricing and quantity errors;
- identifying rejected product data;
- amending the mistakes and trying again.
In case of validation issues specific to the marketplace, there are also relevant import reports listed in Mirakl.
💡 Learn more about M2E Multichannel Connect features.
What happens in the marketplace back-end? #
The Range marketplace features #
The Range is a Mirakl-based marketplace with specific rules for product listings, orders, and fulfillment.
Supported
- Product content and offers
- Orders (without splitting)
- Shipments and tracking
- Carrier mapping
- Merchant-managed returns and cancellations
- Product variations (manual setup)
- HTML content formatting
- Invoice uploads
- Settlements
Not supported
- Multiple stock locations
- Automated marketplace repricing
- Marketplace-managed fulfillment
- Refurbished products
- Multiple sales channels within the same marketplace
Product and offer requirements #
When using The Range for your product listing, your product information should be in compliance with category guidelines as well as pass Mirakl validation.
Product data
- EAN / GTIN – include a valid product barcode.
- Product title – write a simple and specific title in English that describes the product.
- Brand – state the product's brand or manufacturer.
- Description – provide information about the product's key features, materials, and applications.
- Product features – present at least three main product characteristics where it is indicated in the content form.
- Main images – provide the proper pictures of the product that comply with the requirements of The Range.
- Merchant SKU – assign a distinct ID to every product and variation.
Category-specific attributes
Once you have selected the category of your product, you will see a few additional fields such as:
- Dimensions and Weight of the product,
- Composition of the product,
- Number of units,
- Safety information,
- Information about whether the product is made on demand,
- and other specifications.
The Range checks product information prior to making new offers.
💡 Take advantage of M2E Cloud policies to manage product data, category mapping, and synchronization settings.
Offer and pricing rules #
The Range accepts GBP as the currency for marketplace prices. The offers must comply with the pricing rules set by Mirakl.
Basic price
- All prices are provided in GBP.
- The valid pricing and stock values should be entered. Pricing rules must be set separately for The Range when necessary.
Discounts (Mirakl pricing)
- The discounted price has to be lower than the regular price.
- Discount start and end dates must be valid.
- For quantity-based discounts, the requirement must be greater than 1.
Pricing v1 and Pricing v2
- Pricing v1: Takes into account price, discounted price, discount start date, and discount end date.
- Pricing v2: Takes into account strike price (regular price) and price aside from other valid discount dates.
If the discounted price is equal to or greater than the regular price, the discount cannot be applied.
Shopping, tax, and Mirakl-specific attributes #
The Range relies on numerous offer characteristics to manage shipping, taxes, and product availability.
The following Mirakl characteristics are frequently used:
- Lead time to shipment – the number of days necessary to prepare the purchase for dispatch.
- Offer status – the condition of a product.
- Product tax code – the particular tax code.
- Minimum quantity alarm – stock level that is regarded as low.
- Dates of availability – dates that limit the sale of that offer.
Logistics class (optional) – The Range refers to logistics classes in order to provide information on the delivery requirements of the products. For example, there are small, medium, and other sizes.
FAQ #
What are the image requirements for The Range? #
The Range needs high-quality images that can clearly depict the product.
Main image requirements
- At least one main product image must be provided;
- The image must be in JPEG/JPG or PNG;
- There should not be any distracting objects in the image;
- A plain white background should be used for standard product images;
- The product should be easily visible.
Additional images
- Different angles of the product;
- Needed features and details;
- Variations of the product;
- Examples of the product's use or lifestyle use.
The Range's integration instructions allow for up to 20 extra product images.
What are the guidelines for product titles when selling products on The Range? #
The title should include information about the brand, the type of product being sold, the feature of the product being sold, and the relevant size or color information.
Guidelines for writing product titles:
- Include the brand and type of product in the title.
- Add information about the product's size and color.
- Avoid unnecessary repetition in the title.
- Don’t make any false claims in the title.
- The title should be clear and understandable.
- Make sure that the title adheres to current character limits and any content rules related to the respective category of the product.
Can promotions be applied through The Range? #
Absolutely. Through Mirakl, The Range allows for discounts.
The following can be set up using the following:
- Regular prices versus discounted prices;
- The duration of the sale;
- Where applicable, discounts based on quantities.
Keep in mind that the selling price of the discount should be less than the regular price of the item.
M2E Cloud lets you apply discounts through Mirakl policies.
✅ Feel free to contact our support team if you have any questions.
